Category Archives: Small Business Consulting

We provide consulting and Admin support to small companies across the world .

Drop shipping strategy – how to plan for your small retailing business

Drop shipping is very popular among small retails units. Various ways a drop shipping companies can showcase their products to prospects. Some drop shipping retailers may keep “display items” on display in stores, so that customers can inspect an item similar to those that they can purchase. Other retailers may provide only a catalogue or website of their products.

Drop shipping can be a very simple and effective way to get involved in ecommerce. Many established online merchants are now turning to drop shipping companies as a means of minimizing stock on hand, decreasing overall shipping costs and cutting down on delivery times to customers.
Few basic guidelines for implementing proper drop shipping strategy for your retail business:

1. You should set up a web site that includes a drop ship friendly shopping cart and credit card processing facilities.
2. You should have a proper SEO strategy for promoting your products to target customers.
3. Since your supply chain and product delivery depend on wholesalers availability, so select few wholesalers for your products. This may eliminate your product delivery related issues to a lager extent.
4. You can very well negotiate a good price if you have many sourcing options from different drop shipping wholesalers. This will help you to get best price with large product options.
5. You have to open an account with the company.
6. Spend some time to gather content and images relating to the products you’ve chosen, incorporate them on your site and shopping cart. Look for quality images for the selected drop shipping items.
7. Drop ship fees and charges: Some drop shippers will have a handling fee over and above freight costs – it’s important to know all the costs involved so you can calculate your profit margins accurately.
8. Any wholesale company that wants to charge you a regular “participation” fee should be avoided – the only time you should have to pay a dropship company anything is in connection with a specific order.
Research and consulting experience of Ennovation  for USA Drop shipping companies :
We have worked with 3-4 drop shipping retailers .We have provided market overview of the set of products , trends , pricing , competition analysis , major wholesalers in the target segments . These reports help our clients to choose right products to start with, select the best sellers for their venture.